Michelle Tomlinson is an accomplished creative leader and brand storyteller experienced in concepting and delivering brand and creative strategy, multi-channel experiences, integrated campaigns and retail solutions that build brand equity.  As a creative strategist, Michelle is focused on translating the brand voice into unique retail shopping environments and engaging brand experiential that brings brands and consumers closer together.

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Her extensive background includes senior roles in visual, branding and creative, where she was responsible for launching and positioning well known Fortune 500 brands, leading high-impact teams and providing creative input across all aspects of the customer experience: store environment, branding, product, merchandising, packaging and promotions to drive sales, expand existing market share and contribute to brand evolution. 

 

She and her teams have been recognized for creative excellence in articles with Women’s Wear Daily, I.D. Magazine and Chain Store Age. They have also been key contributors to branding and retail design projects that have received industry recognition, including awards from the Association for Retail Environments and Chain Store Age.

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Michelle grew up in the retail business and is passionate about creating customer experiences that engage and deliver.  Leveraging her learnings from working with a range of fashion, beauty and entertainment brands, she partners closely with client teams - bringing together the right group to meet a brand's goals in today’s retail landscape.  

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